Cloud Pages in Salesforce Marketing Cloud

Create dynamic, personalized web experiences to enhance your digital marketing strategy

What are Cloud Pages?

Cloud Pages is a powerful component of Salesforce Marketing Cloud that enables marketers to create and publish dynamic, personalized web pages. With Cloud Pages, you can deliver targeted content, capture customer data, and create interactive experiences that seamlessly integrate with your marketing campaigns, improving customer engagement and conversion rates.

Key Features of Cloud Pages

Page Creation

Drag-and-Drop Editor: Build pages easily without coding knowledge.
Responsive Design: Ensure your pages look great on all devices.
Custom HTML: Add advanced functionality with custom code.
Template Library: Use pre-designed templates for quick deployment.

Personalization

Dynamic Content: Display personalized content based on user data.
AMPscript Integration: Use powerful scripting for advanced personalization.
Personalization Strings: Easily insert customer-specific information.
Conditional Content: Show different content based on user attributes.

Data Collection

Form Builder: Create custom forms to capture customer data.
Data Extension Integration: Store collected data directly in Marketing Cloud.
Progressive Profiling: Gradually collect more information over time.
Preference Centers: Allow customers to manage their communication preferences.

Integration & Analytics

Journey Builder Integration: Use Cloud Pages in multi-channel journeys.
Google Analytics Support: Track page performance with GA integration.
A/B Testing: Test different versions of your pages for optimization.
Custom Tracking: Implement custom tracking pixels and scripts.

Enhance Your Digital Marketing with Cloud Pages

Contact Red Hibbert Group to learn how Cloud Pages can revolutionize your digital marketing strategy and improve customer engagement.

Get Expert Advice