Content Builder in Salesforce Marketing Cloud

Create, manage, and deliver compelling content across all your marketing channels

What is Content Builder?

Content Builder is a powerful component of Salesforce Marketing Cloud that empowers marketers to create, manage, and deliver personalized content across various channels. Its intuitive interface and robust features streamline the content creation process, ensuring consistency and efficiency in your marketing campaigns.

Key Features of Salesforce Content Builder

Drag-and-Drop Editor

  • User-Friendly Interface: Create visually appealing content without coding skills.
  • Responsive Design: Ensure your content looks great on all devices.
  • Template Library: Access a wide range of pre-designed templates.
  • Custom HTML: Flexibility to use custom HTML for advanced designs.

Content Management

  • Centralized Asset Library: Store and organize all your digital assets in one place.
  • Version Control: Track changes and revert to previous versions if needed.
  • Folder Structure: Organize content with customizable folder hierarchies.
  • Search Functionality: Quickly find the content you need with powerful search tools.

Personalization

  • Dynamic Content: Create content that adapts based on subscriber data.
  • Personalization Strings: Easily insert personalized elements into your content.
  • AMPscript: Use advanced scripting for complex personalization scenarios.
  • Content Blocks: Reuse and update content across multiple assets.

Cross-Channel Compatibility

  • Multi-Channel Support: Create content for email, web, mobile, and social channels.
  • Preview and Testing: Ensure your content looks perfect across all devices and clients.
  • Integration with Journey Builder: Seamlessly use content in customer journeys.
  • API Access: Integrate Content Builder with other systems and applications.

Elevate Your Marketing with Content Builder Expertise

Partner with Red Hibbert Group to leverage Content Builder's full potential. Our expertise can help your business create compelling, personalized content that resonates with your audience and drives results.

Contact Our Experts