Salesforce Marketing Cloud Advertising Studio

Powerful digital advertising solutions to reach and engage your audience across channels

Advertising Studio Overview

Advertising Studio, a key component of Salesforce Marketing Cloud, empowers businesses to securely target known customers and prospects with personalized advertising across various digital platforms. By extending your CRM data to digital advertising channels, it creates a seamless customer experience and improves campaign performance.

Features of Advertising Studio

Audience Management

  • CRM Audiences: Create targeted audiences from your Salesforce CRM data.
  • Lookalike Audiences: Find new prospects similar to your best customers.
  • Audience Suppression: Exclude specific groups from your campaigns.
  • Cross-Channel Segmentation: Use Journey Builder audiences for advertising.

Multi-Channel Advertising

  • Social Advertising: Reach audiences on Facebook, Instagram, and LinkedIn.
  • Search Advertising: Target customers across Google's advertising network.
  • Display Advertising: Extend your reach with banner ads across the web.
  • Video Advertising: Engage audiences with video ads on platforms like YouTube.

Lead Capture and Management

  • Lead Ads: Capture leads directly within social media platforms.
  • CRM Integration: Automatically sync new leads to your Salesforce CRM.
  • Lead Scoring: Prioritize leads based on engagement and attributes.
  • Lead Nurturing: Automate follow-up processes for captured leads.

Analytics and Optimization

  • Performance Tracking: Monitor campaign performance in real-time.
  • ROI Measurement: Track and measure return on ad spend.
  • Journey Analytics: Understand the impact of ads on customer journeys.
  • AI-Powered Insights: Leverage Einstein AI for campaign optimization.

Advanced Targeting Capabilities

Behavioral Targeting

  • Website Behavior: Target based on user interactions with your website.
  • Purchase History: Tailor ads based on past purchase behavior.
  • Email Engagement: Reach subscribers based on email interactions.
  • Cross-Channel Activity: Use data from multiple touchpoints for targeting.

Contextual Targeting

  • Geotargeting: Deliver ads based on user location and geography.
  • Device Targeting: Optimize ads for specific devices or platforms.
  • Time-Based Targeting: Schedule ads based on optimal times for engagement.
  • Interest-Based Targeting: Reach users based on their interests and affinities.

Integration and Data Management

CRM Integration

  • Salesforce CRM Sync: Seamlessly connect advertising data with CRM records.
  • Real-Time Data Updates: Ensure advertising uses the most current customer data.
  • Closed-Loop Reporting: Track the full customer journey from ad to sale.
  • Custom Object Support: Leverage custom Salesforce objects for targeting.

Data Privacy and Security

  • Data Encryption: Protect customer data with advanced encryption methods.
  • Compliance Tools: Ensure adherence to GDPR, CCPA, and other regulations.
  • Consent Management: Respect user preferences for data usage in advertising.
  • Audit Trails: Maintain detailed logs of data usage for compliance purposes.

Supported Advertising Platforms

Social Media Platforms

  • Facebook Ads: Reach users on Facebook and Instagram.
  • LinkedIn Ads: Target professionals and B2B audiences.
  • Twitter Ads: Engage users on the Twitter platform.
  • Pinterest Ads: Connect with users through visual discovery.

Search and Display Networks

  • Google Ads: Advertise across Google's search and display networks.
  • Microsoft Advertising: Reach users on Bing and partner sites.
  • Programmatic Display: Access multiple ad exchanges and networks.
  • Native Advertising: Deliver ads that match the look and feel of publisher sites.

Get in Touch for Advertising Studio Services

Contact Red Hibbert Group to learn how our Advertising Studio services can help your business thrive in digital advertising.

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