Consent Management

Manage customer consent comprehensively for trust and compliance

What is Consent Management in Data Cloud?

Consent Management in Salesforce Data Cloud is a comprehensive system for managing all aspects of an individual's consent. It uses a canonical data model to handle various levels of consent, ensuring compliance with data protection regulations and building trust with customers.

Key Features of Consent Management

Comprehensive canonical data model for consent
Management of different levels of consent
Integration with Data Cloud's identity resolution
Real-time consent enforcement
Audit trails for consent changes
Compliance with data protection regulations

Benefits of Consent Management

Regulatory Compliance

Ensure adherence to GDPR, CCPA, and other data protection regulations.

Customer Trust

Build and maintain trust by respecting customer preferences and privacy.

Data Accuracy

Maintain up-to-date consent information across all customer touchpoints.

Operational Efficiency

Streamline consent management processes across the organization.

Implementing Consent Management

Implementing effective Consent Management in Data Cloud involves several key steps:

Defining consent types and levels relevant to your business
Integrating consent data with customer profiles
Implementing consent capture mechanisms across touchpoints
Setting up real-time consent enforcement in data processing and activation
Establishing audit trails and reporting for compliance
Training staff on consent management processes and importance

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