Identity Resolution
Unify customer identities across channels for a comprehensive view
What is Identity Resolution?
Identity Resolution is the process of connecting multiple identifiers across devices and touchpoints to create a single, unified customer profile. This enables businesses to recognize and understand their customers across various interactions, leading to more personalized and effective marketing strategies.
Key Features
Cross-Channel Matching
Cross-device and cross-channel identity matching
Real-Time Updates
Real-time identity graph updates
Matching Techniques
Probabilistic and deterministic matching techniques
Privacy Compliance
Privacy-compliant identity management
Benefits of Identity Resolution
Unified Customer View
Create a complete picture of customer interactions across all touchpoints.
Enhanced Personalization
Deliver more relevant and timely customer experiences.
Improved Marketing ROI
Increase efficiency and effectiveness of marketing campaigns.
Better Attribution
Gain accurate insights into customer journeys and touchpoint effectiveness.
Our Identity Resolution Approach
At Red Hibbert Group, we follow a comprehensive approach to identity resolution:
- Assessment of current identity landscape
- Design of identity resolution architecture
- Implementation of matching algorithms
- Identity graph creation and maintenance
- Integration with existing marketing stack
- Ongoing optimization and support
Ready to Unify Your Customer Identities?
Contact us to learn how our Identity Resolution solutions can help you achieve a unified view of your customers across all touchpoints.
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