Identity Resolution

Unify customer identities across channels for a comprehensive view

What is Identity Resolution?

Identity Resolution is the process of connecting multiple identifiers across devices and touchpoints to create a single, unified customer profile. This enables businesses to recognize and understand their customers across various interactions, leading to more personalized and effective marketing strategies.

Key Features

Cross-Channel Matching

Cross-device and cross-channel identity matching

Real-Time Updates

Real-time identity graph updates

Matching Techniques

Probabilistic and deterministic matching techniques

Privacy Compliance

Privacy-compliant identity management

Benefits of Identity Resolution

Unified Customer View

Create a complete picture of customer interactions across all touchpoints.

Enhanced Personalization

Deliver more relevant and timely customer experiences.

Improved Marketing ROI

Increase efficiency and effectiveness of marketing campaigns.

Better Attribution

Gain accurate insights into customer journeys and touchpoint effectiveness.

Our Identity Resolution Approach

At Red Hibbert Group, we follow a comprehensive approach to identity resolution:

  • Assessment of current identity landscape
  • Design of identity resolution architecture
  • Implementation of matching algorithms
  • Identity graph creation and maintenance
  • Integration with existing marketing stack
  • Ongoing optimization and support

Ready to Unify Your Customer Identities?

Contact us to learn how our Identity Resolution solutions can help you achieve a unified view of your customers across all touchpoints.

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