Datorama Reports

Unify your marketing data and gain actionable insights

Overview

Datorama Reports is a powerful analytics and reporting tool within Salesforce Marketing Cloud. It allows marketers to connect, unify, and analyze data from various marketing channels and platforms, providing a holistic view of marketing performance and enabling data-driven decision-making.

Features of Datorama Reports

Data Integration

  • Multiple Data Sources: Connect data from various marketing platforms and channels.
  • Automated Data Harmonization: Standardize data from different sources for consistent reporting.
  • Real-time Updates: Continuously sync data for up-to-date insights.
  • Custom Data Connectors: Create custom integrations for unique data sources.

Visualization and Reporting

  • Customizable Dashboards: Create tailored dashboards for different stakeholders.
  • Interactive Reports: Build dynamic reports with drill-down capabilities.
  • Data Storytelling: Present insights with compelling visualizations and narratives.
  • Cross-channel Attribution: Understand the impact of different marketing touchpoints.

AI-Powered Insights

  • Predictive Analytics: Forecast future performance based on historical data.
  • Anomaly Detection: Automatically identify outliers and unusual patterns.
  • Automated Insights: Receive AI-generated recommendations and observations.
  • Goal Tracking: Set and monitor KPIs with intelligent alerts.

Collaboration and Sharing

  • Role-based Access: Control data access and permissions for different users.
  • Automated Report Distribution: Schedule and share reports with stakeholders.
  • Collaborative Workspaces: Enable team collaboration on analysis and insights.
  • Export Capabilities: Share reports in various formats (PDF, Excel, etc.).

Leverage the Power of Datorama Reports

Contact us to learn how our Datorama Reports expertise can help your business make data-driven marketing decisions.

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